McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections ...

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the ...

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a ...

YouTube has rolled out its first-ever shopping feature in Southeast Asia, choosing Indonesia as its inaugural market and ...

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their ...

This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech ...

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) ...

Not everyone is that lucky' references the Trump shooting and aims to motivate action to prevent gun violence.

In March, Starbucks’ former global CMO, Brady Brewer, was promoted to CEO of Starbucks International, and the company ...

Audio giant Spotify is expected to grow its global advertising revenue to $2.1bn in 2024, up by 13% year-on-year, according to new data from WARC. According to the report, Spotify has seen ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.