Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...

Catch up on select AI news and developments from the past week or so (in no particular order): Microsoft turns 50 and announces major Copilot upgrades. During its 50th anniversary, Microsoft unveiled ...

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...