Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this year's Creative ...

Wieden + Kennedy launched in Sydney in January to work on McDonald’s McCafé and chicken portfolios. Now in August, the fast food giant has announced that its contract with Omnicom’s DDB Australia will ...

Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT's creative and business accounts, and will take over ...

The UK Premier League is (almost) upon us and it's become a big ad event too, just like the NFL season in America. Brands are piling in, including some with a rather tenuous connection to the ...

Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space?

When you can do anything does it lose its impact because we know it's not real? It's AI's a growing issue in ads as it is in films. It's already happened with CGI to a degree but AI takes it to a ...

Secondhand fashion - or "vintage" as it prefers to be known - is currently growing at three times the rate of the global retail market, so the competition to pull in this expanding audience of thrifty ...

With food inflation running at around 4.5% in the UK, frozen food steps up as a less pricey alternative to the fresh food ...

Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it's Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you ...

The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s ...

We all knew WPP's half year 2025 results were going to be awful following the profit warning last month and indeed they are.

At 12.30pm on 15th August, Piccadilly Lights marks the 80th anniversary of VJ Day, the very end of the Second World War, with ...