WBD's streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting "firmer and more visible to subscribers over the months to come." So far a password sharing crackdown is limited to the U.

Max's messaging to users on password sharing will get "more assertive" starting later in 2025, Warner Bros. Discovery exec JB Perrette said.

Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on "The White Lotus" have time.