Erik Neuenschwander and his team created the identifiers to track users across devices. The identifiers became the industry norm, which sources told the publication troubled him. Apple's head of ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

WhatRunsWhere, the online media buying service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

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