Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints and workflows that produced them.

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead generation, and content creation.