Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...

When it comes to optimizing your Amazon listings, many tactics are shared with the SEO you do for Google, Bing, and other major search engines. However, Amazon is unique in the way that it structures ...

Selling on Amazon isn’t just about having a great product – it’s about knowing the rules. As the platform evolves, content and compliance policies are tightening, and what you say in your listings ...

Amazon increasingly has become a destination for consumers to discover products. The company introduced a variety of solutions Wednesday at its unBoxed conference to assist brands in introducing new ...