From the moment Google first launched out of a Stanford dorm room, the innovative technology that separated Google from poor search engine alternatives was the PageRank algorithm. As we all know, this ...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Three ways to display text in the margin of a Word document Your email has been sent You might think adding text to the margin of a document is a job for publishing software, but Word can handle it.

Anchor text is the text used when linking one page to another page (or one site to another site). For example, when using the words “click here” to link to another page, the words “click here” are the ...

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more ...