Big data is not a fad. We are just at the beginning of a revolution that will touch every business and every life on this planet. But loads of people are still treating the concept of big data as ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Big data is new and ...

Originally created at U.C. Berkeley’s AMPLab in 2009, Apache Spark is a “lightning-fast unified analytics engine” designed for large-scale data processing. It works with cluster computing platforms ...

This blog is about an industry area that has come to be called “Big Data.” The excitement around Big Data is huge; the mere fact that the term is capitalized implies a lot of respect. A number of ...