You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

According to Hubspot, a whopping 65% of businesses admit that generating traffic and leads is their biggest marketing challenge. Enter the elusive “sales funnel.” Every entrepreneur conceptually knows ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...