Most advice surrounding sales questioning focuses on asking open-ended questions. Open-ended sales questions are great because they entreat the buyer to open and start talking. But, open-ended ...

Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how ...