It sounds like something straight out of a futuristic film: house hunters, driving past a for-sale sign, stop and point their cell phone at the sign. With a click, their cell phone screen displays the ...

“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...

Bar code technology is about to get a face-lift, and IBM aims to be the surgeon of choice. IBM on Monday announced services to help retailers and makers of packaged goods prepare for new bar code ...

In parts of Asia and Europe, marketers have been using bar code technology to help sell things to people on their cell phones. A consumer can point a phone at something intriguing that bears a ...

For the first time, the United States has become the largest country in terms of absolute number of mobile bar code scans, according to 3GVision. These reports are based on the total number of QR code ...

Software maker is licensing a new format that uses colorful triangles, rather than black and white lines, to pack more data into less space. Images: Microsoft's multicolor bar code During her years at ...

These days, almost all retail operations use a bar-coded inventory and retail sales system. An item cannot be entered into a cash register without a bar code or its accompanying number. Knowing the ...

They look like pixelated puzzles, or maybe a printing error. But the indecipherable ink squares hold the promise of a new form of mobile information delivery that ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...

The Food and Drug Administration is phasing in rules that will require bar codes on hospital medication packets to guard against errors that cause an estimated 7,000 deaths annually. Inside hospital ...