Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

Hi @ you there, person who casually logged online this morning only to realize that everyone was revealing their color personalities to the world without you. The audacity! But fear not, you, too, can ...

US startup Color Genomics has launched a $249 test for genetic breast and ovarian cancer indicators. But why does it want "every woman" to get tested, rather than first assessing their risk, when the ...

Your Facebook friends may be falsely identifying themselves as tetrachromats, thanks to a color test that has been making the rounds. The article, which cites Professor Diana Derval, who lists herself ...

Green Favorite Color Personality Test: Is Green your favorite color? Does your favorite color reflect your personality? What does it say about you if your favorite color is green? In this Green ...

TikTokers with synesthesia have stirred up a trend linking colors to names. And now, even people who don't have the condition can get in on the action. According to Psychology Today, synesthesia is a ...

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Our ability to see with color vision depends on the presence and function of light-sensing pigments in the cones of our eyes. Color blindness, or color vision deficiency, happens when one or more of ...