Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Businesses and consumers use different decision-making processes when buying goods and services, with businesses using more planning and guidelines and consumers often acting on impulse. Understanding ...

Investigating sustainable consumer behavior, new research highlights emotional and cognitive drivers, with neural loyalty ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

The Autonomous Consumer: AI agents make decisions independently, with minimal human intervention. Most consumers today ...

The dominant approach to the study of dynamic preference is to generate preference change by manipulating aspects of decision-problem presentation (problem description, task procedure, contextual ...