Apple is working on new software tools that will allow both developers and customers to create augmented reality apps for its widely-rumored AR/VR headset, according to a paywalled report today from ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

Niantic Labs is offering everyone the chance to get their hands on the tech behind Pokémon Go and Pikmin Bloom so they can build their own augmented reality and "real-world metaverse" apps. Developers ...

Imagine spilling a box full of Lego bricks over a table. Now—take a leap with me—don your imaginary augmented reality glasses. The camera in the AR glasses will immediately start cataloging all the ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Apple Inc.’s much-anticipated upcoming mixed reality headset may allow people to build their own augmented reality apps using the company’s voice assistant Siri in a bid to boost sales for the device ...

Apple's mixed reality headset will finally break cover this year, and if rumors from credible sources are to be believed, Apple is aiming very high with its capabilities. Now, a fresh leak, which ...

Apple will probably unveil its first mixed-reality headset later this year. The device will support both virtual (VR) and augmented reality (AR) experiences. The AR/VR headset should pave the way to ...

If you're not a big Snapchat user and don't own an iPhone but have always wanted to create your own emoji that you can use in texts, Samsung's built-in AR Zone app might be for you. AR Zone is an app ...