In order for a small-business order to price her products or services correctly, she must be able to understand what impact that price will have on demand. In some cases, demand will rise or fall with ...

Economists use elasticity of demand to gauge how responsive consumers are to changes in price and income, but investors can also use elasticity of demand to help make more informed investing decisions ...

Elasticity is an economic concept that demonstrates the effect of a product price change on demand. For example, a product such as milk is an inelastic product, since a price change will not ...

Elasticity measures how sensitive customers are to price changes. If a small price increase causes a large drop in sales, demand is elastic. If sales barely change, demand is inelastic. Imagine you ...

Demand elasticity is a phenomenon where demand for a specific good or service changes depending on factors such as how it is priced, whether alternatives are available or local income trends.

Sudden demand surges or supply chains snarls will drive prices up quickly. Businesses face two issues when this happens, First, when a price rises sharply, how long will it take for increased supply ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

In an important new study, world-renowned economists--including a Nobel Prize winner and a MacArthur "genius"--argue that when demand for a good is inelastic, the cost of making consumption illegal ...

I contend that Netflix customers are highly price inelastic in their demand for the company's streaming service. Therefore, Netflix could increase its pricing without losing a significant number of ...