Facebook has mistakenly calculated the effectiveness of many ad campaigns over the past few months as it has contended with changes Apple made to its iPhone software, a crucial underlying ...

Facebook Ads Library is a relatively new tool, born this year out of Facebook’s effort to be more transparent when it comes to advertiser and privacy issues. Within Facebook Ads Library, any ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over the course of a year. According to CNBC, its conversion lift tool ...

We posted a total of 477 ads to Facebook and Google from September 17 through October 10. Facebook prohibited 10 of our 238 ads (4 percent), citing its election policies.

Advertising on Facebook is a powerful way to reach people interested in your product or service. Done right, running Facebook Ads can drive leads, conversions, and ROI.

The Facebook ad library gives a window into the sort of people an ad targets, and who’s behind it. This photo shows a search for political ads that were on Facebook displayed on a computer ...

Obviously, the ad platform’s effectiveness in political campaigns lies somewhere between all-powerful and house of cards. But so long as Facebook holds back its own data, the rest of us won’t ...

Financial information is notoriously thorny and difficult to parse. It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it ...