Facebook Ads Library is a relatively new tool, born this year out of Facebook’s effort to be more transparent when it comes to advertiser and privacy issues. Within Facebook Ads Library, any ...

Facebook has mistakenly calculated the effectiveness of many ad campaigns over the past few months as it has contended with changes Apple made to its iPhone software, a crucial underlying ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over the course of a year. According to CNBC, its conversion lift tool ...

We posted a total of 477 ads to Facebook and Google from September 17 through October 10. Facebook prohibited 10 of our 238 ads (4 percent), citing its election policies.

Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site, a Reuters/Ipsos poll shows, the latest sign that much ...

Facebook ads with the correct mix of imagery and message can boost ad recall by 65%, and ads that offer a reward can double purchase consideration, research conducted by Facebook and Nielsen found.

Advertising on Facebook is a powerful way to reach people interested in your product or service. Done right, running Facebook Ads can drive leads, conversions, and ROI.

Facebook CEO Mark Zuckerberg, ahead of his first-ever testimony before Congress next week, announced new disclosure measures Friday for all issue and other politically-oriented ads, a move the ...

Additionally, issue ads will be labeled on the site as Political ads and will display information about the ad's sponsor. Facebook began testing the authorization process this week, and the labels ...