Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. It seems like common sense ...

Did you know that within one hour, a person forgets nearly half of what they learn? And that within 24 hours, almost two-thirds of previously learned information is forgotten? Hermann Ebbinghaus was ...

A producer for a television business show called and asked if I was available. He described the theme of the segment and asked if I had any ideas. I offered some possibilities. “That sounds great,” he ...

Okay, so the curve is fast-changing at first, but then over time slows down and gives sort of a U-shape to the curve. And we've been studying this process for a considerable amount of time, dating ...

Research shows we tend to forget most of what we learn or experience within 24 hours of encountering it. In fact, almost 50% of the knowledge we take in vaporizes within the first 20 minutes of ...

Source: Dennis Irorere/Unsplash You finish a fascinating podcast, read an insightful article, or attend a powerful training session. You’re intrigued and nod along in agreement. It clicks. You’re ...

Forgetting is an evolutionary advantage: if the brain retained every memory and held onto every bit of information it takes in, it would be impossible for individuals to act. We need for our brains to ...

A dynamic and engaging teacher stands before a class and delivers a vibrant lesson her well-intentioned students are eager to learn. Even in this best-case scenario, approximately half of what that ...

One of my mentors in the advertising game, Tom Brigham of Brigham/Scully in Los Angeles, showed me a basic piece of advertising research: The Ebbinghaus Curve of Forgetting. You know how you reach for ...