Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Boost PPC with Gemini 3 in Google Ads using AI tools like Ads Advisor, Performance Max and Demand Gen to optimize campaigns ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

Google acknowledged that Performance Max (PMax) campaigns are controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new ...

In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands. With the rise and prominence of local search marketing, brands have ...