All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results. Welcome to a new weekly Search Engine Land series, ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The idea is to give advertisers ...

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way. This ...

Powered by enhanced conversions, durable attribution is Invoca's latest innovation for Google Ads, further strengthening its position as the call tracking provider of choice for businesses running ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...