Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Google made a splash with its announcement of a sunsetting Universal ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

Monitoring website traffic is crucial to knowing the interaction of your audience with the content, spotting the areas where ...

Revulytics, Inc., a leading provider of software usage analytics, announced Revulytics™ Usage Intelligence v5 with enhanced ReachOut™ functionality for Windows, macOS, and Linux applications, enabling ...

GCOM, a software company selling a wide range of solutions to state and local government, has acquired an AI firm to expand into tax analytics, student success and federal work. The company, ASR ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...