Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users ...

A look at Google's time-saving YouTube trigger for Google Tag Manager. Tag managers arrived on the technology scene years ago, making analytic tag adjustment easier for marketers. Over the years, they ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Most site owners know that tracking stats through services like Google Analytics is imperative to success, but what happens when you’re using multiple services to monitor sales, shares, pageviews and ...

If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process.

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to ...

One counterpoint to all of Google’s spring cleaning: it’s also moving ahead with launching new features. Tag Manager, out today, is aimed at help websites speed up their load times and make modifying ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...