As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some ...

Google Gemini may soon add new tricks that improve how it functions on Android devices with larger screens, such as tablets and foldables.

Google is testing an update to the Pixel Launcher that enables Circle to Search to work in split-screen mode. On Pixel devices currently, Circle to Search doesn’t work while in split-screen mode. The ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

A Google Chrome Canary beta build has revealed a new split-screen feature It's been updated twice and renamed since it was first discovered It's not available to the public yet, but is expected to ...