Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

As dealerships jockey for position in the highly competitive automotive retail industry, many have not yet adopted the latest data driven solutions available to dealers – in particular, solutions that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Implementing a data-driven marketing strategy requires careful planning, technology investments, and a commitment to working across departments. Written by eWEEK content and product recommendations ...

Opinions expressed by Entrepreneur contributors are their own. Data analytics is one of the most important tools that startups can use to help them succeed. In this article, we will provide a ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Veteran Boston-area tech executive Dave Ellenberger has been named CEO of Pursway, a marketing software firm with its U.S. headquarters in Waltham, Mass. To continue ...