Hanmei Wu is the CEO and Co-Founder of Empowerly, a college counseling service and online platform that connects students with counselors. Sticky products are the lifeblood of any successful startup ...

Opinions expressed by Entrepreneur contributors are their own. Crafting a successful product portfolio might sound daunting, and it certainly can be if you’re not well-prepared. But in reality, it ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

Most ecommerce product pages weren’t built for how people shop today. They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

AI is changing how people shop — if you’re still relying on SEO, you’re already behind. Optimize for AI to stay visible. AI is transforming how consumers discover and buy products — replacing ...

Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable ...