Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Strategic content builds trust by addressing audience needs and aligning with brand goals. Audit existing content to refine future ideas and ensure relevance to your audience. Content calendars and ...

In today’s online world, getting your small business noticed isn’t just about having a website—it’s about strategically positioning yourself where potential customers are looking. Content marketing ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Learn about Affiliate Marketing Strategies for Beginners to Create a Passive Income Online. Affiliate marketing is an excellent way to earn money from your website content. If you happen to have a ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...