Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...