As we are in an unusual year, it stands to reason that consumer attitudes and behaviors have shifted. But by how much, and is this shift more or less permanent? Burke Inc. and Seed Strategy launched a ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

In the 1950s, leading brands began developing basic audience personas like “moms” and “teens” using information like age, gender and household income in attempt to reach consumers with more relevant ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client, a renewable ...

Opinions expressed by Entrepreneur contributors are their own. American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy.