When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In my first stint as a machine learning (ML) product manager, a simple ...

Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Too many of the standard metrics tracked by companies today are output ...

What do C-suite executives, supervisors, and managers of teams of all sizes all have in common? A fixation on metrics. Derived from company strategy and overarching goals, metrics are by far the most ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

Efforts to measure corporate sustainability performance are now rampant. Many companies are actively working to improve the measurement of their sustainability impact; a Google search of “corporate ...

I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...