Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want.

I often hear of people taking hours to write a blog. I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other ...

Introduction: The Need for Humanized AI Content in 2026 Artificial intelligence is now a staple in SEO writers’ and bloggers’ ...

Convert more prospects into customers: Focus on features (but don't oversimplify). Talk to your customers. Harness their wants. More tips here. Part of your job is to become an expert on the services ...

There is no denying it — headlines are important. In fact, they may be the most important part of your content. A good headline will get people to read your article, while a bad one will cause them to ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Brands looking to drum up attention (and website traffic) often turn to newsletters. When done right, a newsletter can pique the interest of current and prospective customers. Of course, the “right” ...

You will inevitably have to give some sort of visual presentation as part of your company's business, whether in sales meetings with clients or objectives meetings with employees. Using PowerPoint ...

There's no secret formula for how to write a thank-you note, but these tips from etiquette pros will help you get started A thank-you note got me my first real job. As a newly minted college graduate ...