Writing great content is arguably the biggest challenge every marketer faces and yet, it’s one of the key elements of a good website. When building your website, whether it’s through a website builder ...

Category pages are an integral part of any e-commerce website. As topic pages for a group of products, category pages help your customers navigate your website to easily find the products they want.

I often hear of people taking hours to write a blog. I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Opinions expressed by Entrepreneur contributors are their own. Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while ...

In my experience, people generally read two things: The headline and the first sentence. Remember when your English teacher would mark some of your sentences as a “run-on?” If you struggle with not ...

Learn how to write and share better social media content for your platforms and audience, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Is social media getting you down? Maybe you ...

You will inevitably have to give some sort of visual presentation as part of your company's business, whether in sales meetings with clients or objectives meetings with employees. Using PowerPoint ...

There's no secret formula for how to write a thank-you note, but these tips from etiquette pros will help you get started A thank-you note got me my first real job. As a newly minted college graduate ...