Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

(THE CONVERSATION) About 1.5 million dogs and cats are euthanized in shelters each year because they weren’t adopted or had health problems that concerned potential owners. Agencies often use “Adopt, ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

September 2006 Is there a formula for success and can anyone recreate it? Yes, such a formula exists. It'll help you come up with a headline that won't just catch the readers' eyes, it'll make them ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Job seekers may sort through hundreds of employment ads before deciding on a few for submitting applications. If you want qualified applicants to contact you, it's important to create an appropriate ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

Small ad agencies must take many factors into consideration when writing their strategic growth plans. Increasing revenue and improving service may be their primary objectives, but agency owners also ...