Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect on how a user or prospect is driven toward taking a specific action like ...
Casting a series of commercials for a Houston-based credit union. (We see a scientist and coworker, an FSCU member, in a high tech medical lab. FSCU Member takes off suit because its hot.) Scientist: ...
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