The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Search marketers deal with landing pages everyday in their work, but not all landing pages are created for paid search campaigns. Many landing pages, or sometimes entire sites are created for offline ...

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your ...

VibeFunnel, a new AI-driven landing page optimization platform that links with sites like Shopify and PayPal, has officially ...

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ...

Moderator for this session is Allan Dick. There are three speakers, Tim Ash, James Roche and Scott Miller. There is new technology being used in this session by Offermatica where the presenter asks ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less ...

Opinions expressed by Entrepreneur contributors are their own. One rainy afternoon when my son was 3 or 4, I took him to one of those cavernous beachside arcades. I thought the flashing lights, ...

Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session ...