Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Emotions play a significant role in various forms of communication, including public speaking, performance, podcasting, and voice-over work. They are the connective tissue between the speaker and the ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most ...