Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

AM Best is revising its market segment outlook for the U.S. homeowners' insurance segment to stable from negative, citing moderating premium growth and enhanced catastrophe risk management practices ...

AM Best is holding its market segment outlook on the U.S. personal lines segment at stable, citing in part aggressive rate increases and portfolio management measures that have led to meaningful ...

SINGAPORE--(BUSINESS WIRE)--AM Best has maintained its negative market segment outlook on India’s non-life insurance segment, citing insurers’ reliance on investment income to offset persistent ...

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 ...