In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

A data audit helps you understand where collection methods are falling short, quality may be compromised & usage simply isn’t ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...

The solution combines Data Axle's verified consumer and vehicle datasets with Tealium's real-time customer data platform. The integration enables dealers and Original Equipment Manufacturers (OEMs) to ...

In the early wave of AI adoption, marketing became faster, more efficient, and undeniably smarter — but not truly autonomous. Tools such as ChatGPT, Jasper, and Meta’s Advantage+ helped automate tasks ...