Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

Aurora Mobile Limited announced the successful integration of its flagship push notification product, JPush, with DeepSeek, a lightweight large language model (LLM) optimized for specific domains.

Acoustic's new study provides insights into how marketers should think about their mobile messaging strategies, and particularly underscores the limitations of tactics like push notifications. In-app ...

In a world where people are bombarded by noise and messages at all times, there’s extreme value in being able to communicate instantly and directly with consumers. Breaking through the clutter and ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...