NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

Game 1 of the NBA Finals between the Indiana Pacers and the Oklahoma City Thunder saw a record low viewership, despite a ...

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ...

The NBA Finals are often the most watched ... This was achieved despite the recent trends of cord-cutting and TV ratings dropping. The Finals have seen higher ratings earlier as well with the ...

If the NBA itself doesn't care about TV ratings for the NBA Finals, then we should really stop talking about them.

The Thunder faces a 2-1 deficit through three games, with a Game 4 Friday in Indianapolis to determine whether it can even ...

This dwindling NBA viewership in traditional media is driving changes in the pro basketball broadcasting landscape and may have an impact on betting trends and turnover too. The NBA’s Shift ...

NBA Finals is a battle of two small-market teams. It's also a battle of the league's best squads. This is what fans should ...

The Boston Celtics’ lopsided victory Monday over the Dallas Mavericks in the last game of the National Basketball Association championship drew 12.2 million viewers, an 8.3% decline from last ...