Is Gen X actually the greatest generation? In T’s Holiday Issue, we interview many of the most iconic figures from the era, ...

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People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Forget the carefree, slacker stereotype; many Gen Xers are finding themselves caught in a complex web of financial strain, caregiving responsibilities, and career stagnation that's unique to their ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...