You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Emily Stewart Every time Emily publishes a story, you’ll get an alert straight to your inbox!

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...