Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

If you had asked me when I began covering the ad business 40 years ago what was the least likely column I would ever write, it would be about the emergence of the programmatic marketplace for ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...

The first decade of programmatic video began in 2008 when the Interactive Advertising Bureau (IAB) released the Video Ad Serving Template (VAST) followed by the launch of the first video demand-side ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

Programmatic is still relatively young and new to the radio industry, however, it has gotten so big in the retail world that Target has created its own in-house data management platform and formed ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Across 35-plus years in the media business, I’ve observed changing consumer behavior and the ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...