LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...

Do you know what, when, and why your customers are going to buy? Many brands embark on an obsessive quest to find these answers, pouring valuable resources into data-driven campaigns and big-budget ...

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...

Voltari, a public mobile marketing and data analytics firm backed by Icahn Enterprises, is the latest reincarnation of a company that started off providing software and content for mobile devices in ...

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

Today more and more companies are taking a personalized approach to content and marketing. For example, retailers are personalizing product recommendations and promotions for customers. An important ...