Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...

Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

The land of Oz has come to Roblox! Users of the popular online game can now explore the world of Wicked, through a new official partnership with the upcoming film. In the new promo for the game, ...

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

Roblox is one of the biggest games in the world, standing with other major industry titans like Fortnite and Call of Duty, and now the game is launching a brand-new initiative that will certainly see ...

Because of course they did. While it may be April 2nd right now, that doesn’t mean that we can’t still talk about what happened on April 1st. After all, there was a LOT going on that day, and many ...