From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film? Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

Sony Pictures is teaming up with Gamefan on a Karate Kid: Legends Roblox game to market to movie to younger generations.