Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Changes at Google and Bing, along with the surge in popularity of OpenAI’s ChatGPT, means internet search is about to change in a big way. Until we know exactly what that looks like, the truth remains ...

Do you want to ensure that your blog ranks as high as possible in online search results? Then you should make sure to devote some time to optimizing each post you create. An infographic (below) from ...

AM if you run a digital agency or a niche site. It’s that realization where you feel you have promised the client the moon, ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Why SEO content is important How to create content that’s optimized for search engines If you want to rank well on Google and drive organic traffic, it’s essential to know how to create content that’s ...

Anyone with an internet connection can start a blog. But just having a blog isn’t enough to attract traffic, customers, or recognition. You need to feed the beast, regularly giving it fresh content to ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...