Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Opinions expressed by Entrepreneur contributors are their own. By now, you have probably heard of ChatGPT. Students, researchers, businesses and just about everyone can use this innovative software to ...

Selling isn’t about you. It’s not even about them. Instead, it’s about psychology. The more you can get inside someone’s head, the more likely they are to take you up on your offer. Understanding the ...

(BusinessWeek.com, 3/26/08) I reviewed the concept of high probability selling from the timeless book by Jacques Werth and Nicholas Ruben, and explained how to go about disqualifying bad leads quickly ...