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Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as ...
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...
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