To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Let's be honest. Most strategic business plans fail. There is a plethora of writing on the subject of why. My list of reasons is quite long, but I'll save that for another time. Let's focus on just ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

This paper examines the relationship between organizational performance and consensus (or agreement) within top management teams on company objectives and competitive methods for a sample of nineteen ...